Joico Color Endure Shampoo has the following features: This gentle Sulfate-Free Shampoo is designed specifically to extend your color vibrancy 33% longer than any other similar cleanser on the market. What’s more, redheads – the hardest hit in the fade department – will love the fact that it maintains their scarlet hue by a full 88%.Multi-Spectrum Defense Complex – rich in Green Tea, antioxidants, and UV protectors – lends strength, manageability, softness, and shine; while fighting the big fade-out… even after a full 18 washes.Bio-Advanced Peptide Complex aids in reconstruction.
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